Senior Digital Strategist
Deutsch LA is looking for a Deutsch LA is looking for a senior digital strategist to join our 7-Eleven team. The ideal candidate demonstrates a passion for addressing complex digital and social communication and interaction challenges through creative strategy, channel/executional planning, and a deep understanding of what it takes to make customers “click, tap, engage, and advocate.” The candidate should be able to evaluate the function and effectiveness of any component of a brand’s digital ecosystem, and uncover consumer behavioral insights that intersect with these components. Insights and recommendations for how to bring campaigns to life across all social and digital touchpoints is a core function of the job. This role is ideal for someone who believes that by understanding audience behavior we can craft an effective approach to content creation, user activation, and digital utilities that will solve business problems for our clients, fulfill user needs, and reinforce the agency’s award-winning reputation. This role will report directly to the agency’s SVP, Director of Digital Strategy.
• Client Assignments and relationships
o Can identify technical, business, or customer barriers and design solutions to overcome them
o Can develop original education programs that elevate our clients understanding of digital across platform and campaign executions
o Can persuade clients and colleagues to see the situation/world as I see it.
o Is gracious and collaborative with both clients and team members
• Research and Discovery
o Can pull together evidence from multiple sources to give dimension to audience behavior
o Can audit client Business/Category effectively to define best practices in digital
o Has an understanding of the tech and social media landscape and can call forth executional trends that may inform strategy or creative execution across platform and campaign work.
o Can effectively construct user research such as online surveys
• Definition of Goals and KPIs
o Can define KPIs across engagements and understand how to support them through media and analytics
o Can evaluate complex data and findings for validity, significance, and user experience implications.
• Creative Briefing and development
o Can develop a strategic framework that guides the creation of new insights/ideas.
o Can synthesize complex information into a winning deliverable that tells a compelling story.
o Can effectively distill insights into compact, easy to understand language that inspires conceptual creative development
o Can work with creative and UX to identify how tactics will be effectively executed
• Go To Market Planning
o Can develop a rollout Calendar
o Can construct a digital ecosystem that shows how owned, earned, and paid executions and properties hang together to form a cohesive environment for audience activation.
• Monitoring and Optimization
o Is comfortable working with digital monitoring tools to mine conversation for opportunities to optimize existing projects or launch new ones.