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Paid Search Specialist

Los Angeles

Role:

The Paid Search Specialist is a vital part of the media department. This person will not only help develop social marketing strategies but will also create and monitor the day-to-day performance of these campaigns. The candidate will assist the larger team to execute paid media tactics, optimize campaigns, manage budgets, analyze data, extrapolate insights, and make recommendations based on results coming from paid social media campaigns. Search is a 24-hour, 7-day a week medium so the work is fast-paced and sometimes ad hoc. The ability to work as part of a team in such an environment is critical, as is a sense of innate curiosity, attention to detail and a self-motivated work ethic.


Ideally, this person will also have some experience running paid search campaigns and/or programmatic campaigns but is not necessary.


Responsibilities:


Campaign Planning


  • Keep up to date with new search platform ad opportunities
  • Develops creative strategies & testing schedule to maximize account and campaign performance
  • Translate audience definitions from the research & strategy teams across platforms
  • Perform research to understand audiences, micro-moments and how these translate into search behaviors


Campaign Set Up


  • Traffic, upload, and QA keywords, ads, targeting parameters and landing URLs
  • Develop keyword lists, audiences, match types, and organize into a cohesive strategic campaign to match client goals and expectations
  • Evaluate creative ads for platform specifications and advise creative team on best practices


Campaign Stewardship


  • Manage day-to-day performance of all live campaigns
  • Collaborates with media team to achieve client goals and metrics
  • Budget & invoice management


Reporting & Measurement


  • Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic/performance abnormalities and additional opportunities
  • Perform account diagnostic checks
  • Run reports as scheduled and ad hoc
  • Campaign management including setting bid rules & CPA goals
  • Analyzes performance data and trends to identify opportunities for expanding or optimizing campaigns


Client Relationship Management


  • Point of contact for client communication on optimizations, reporting and campaign strategy
  • Deliver and speak to performance on specified reporting cadence


Requirements


  • Minimum of 1-2 years of hands-on, executional paid search marketing (SEM) experience
  • Search experience on: Google, Bing, YouTube, Pinterest, Apple and Google App Stores
  • Must have AdWords, and Bing AdCenter certification
  • Demonstrated experience with large scale keyword portfolios
  • Agency experience preferred
  • Excellent time management skills and ability to follow through. Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
  • Demonstrated ability to manage small –to – large budgets
  • Expert in Excel, strong in PowerPoint and other Office products, as well as Keynote
  • Experience with technical issues, such as campaign tagging, Q/A, and troubleshooting
  • Experience with Google Analytics, Adobe/Omniture, and/or other web analytic solution is a plus
  • Experience with integrated campaigns is a plus
  • Previous experience communicating with clients a plus

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