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Marketing Science Lead

Los Angeles

Deutsch LA is the leading Advertising Agency on the West Coast. We have the honor of working with some amazing clients like Taco Bell, 7-11 and H&R Block.  Our thriving office is imaginative, creative and produces outstanding work for our clients.  If a rapidly growing, innovative, competitive environment sounds challenging and exciting, then this is the place for you.


We’re growing and doing some amazing work based on fact-based strategies and looking to build out our Marketing Sciences, Business Intelligence team. We need exceptional people who understand that science and creativity live and breathe together. We’re looking for people that can throw down and get their hands dirty with data and then help our clients develop, measure and optimize the very best strategies to win day in and day out against the competition.


Responsibilities:


This person won't just answer questions around what’s happening – they'll also address: How is our marketing performing and why is it performing the way it is? What else should we try? Where is our best opportunity? What insights can we find from client & third-party data to inform new approaches?  Are we looking at the right data for the questions we have?


We are looking for an analyst with a gut for numbers and an ability to dive deep into disparate, complex data sets. This person will work with brand and digital strategists, creatives, media, other agency partners and directly with our clients. They will work in partnership with clients and agency teams to deliver true value that drives business results. This person will report into the VP, Director of Marketing Science and work within our Business Intelligence group.


Requirements:


  • Minimum of 5-8 years proven experience in an analytics field/position
    • Experience within an agency or internal marketing team preferred
  • Strong background in site/app measurement planning and execution, creative performance, media optimization, and post-campaign analysis
  • Advanced skills in Excel, and data visualization tools (e.g. Tableau, Datorama, Power BI)
  • Hands-on experience with/using:
    • Advanced Excel
    • Google Analytics and/or Adobe Analytics, including goal and segment definition, implementation, and troubleshooting
    • Big data storage and processing (e.g. AWS and Redshift)
    • Advanced reporting models (e.g. MMM, attribution modeling, customer segmentation)
    • Media platforms (e.g. DoubleClick, Facebook Ads)
  • Extensive experience presenting, and explaining complex and technical topics to various audiences, including non-technical stakeholders and senior leadership
  • Nice to have:
    • Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons) a plus, but not required
    • Languages: JavaScript, SQL, Python, R
  • Job duties:
    • Data mining and story telling
    • Apply patience and diligence to mine through, clean and validate data
      • Apply patience and diligence to mine through, clean and validate data
      • Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
    • Create and deliver regular and ad hoc reporting to internal stakeholders and clients
    • Identify business-changing insights from existing or new data sources, delivered with a world class communication style
    • Collaborate with agency colleagues and clients to understand business and marketing and business objectives and develop analytics approaches to meet and exceed those objectives
    • Support understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
    • Evaluate data and research/analytics vendors for client and agency needs
    • Development and execution of a comprehensive measurement plans - primarily for client websites and media executions

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