nest • content

we flipped the script on
hollywood’s biggest night

we flipped the script on
hollywood’s
biggest night

gender equality
is everyone’s
responsibility.

In order to launch the Hello video doorbell, we started with Nest’s mission: To create a home that takes care of the people inside it and the world around it.

Given that belief, we wanted to take a stand against the abusive treatment of women by reminding the country that change is something we all have to work toward. And the 2018 Oscars broadcast was the perfect stage to do it.

Nest tackles a

relevant parenting

conversation about

how men should

treat women in

society.

- Good Morning America

Nest tackles a relevant parenting

conversation about how men should

treat women in society.

- Good Morning America

The Spot

The Spot

Results

  • 72m

    Earned media impressions
  • 27%

    Revenue above projections

Next Project

Next Project