Media
Media is creative. Creative is media.
We believe the delivery of the message needs to be as creative as the message itself—which is why we’ve had in-house media planning and buying since our first day in business. We are part of IPG, which gives us access to best-in-class tools, data, research, and of course - massive buying leverage to save our clients money. IPG owns Acxiom, one of the biggest data stacks, that we tap into for targeting and closed loop optimization. We don’t think a media plan is ever “done”, we are always looking for ways to make it better, sharper, more efficient, more effective and more innovative.
Capabilities
Research
Multi-Segment Media Habits
Local Market Understanding
Competitive Spending
Media Landscape
Tools (Syndicated & Proprietary)
Media Strategy & Planning
Strategic Media Platform
Communication Goals
Holistic Media Planning
Channel Roles
Go-to-Market Rollout
Test and Learn Approaches
Audience Sizing and Data Targeting Recommendations
In-House Buying
Search & Social
Digital / Programmatic
Video (Linear / Data Driven & Streaming)
Performance Video / DRTV
Audio (Terrestrial & Streaming)
Ongoing Optimization
More Capabilities
Digital Experience
Make each step a brand moment.
Technology
Tech that tells a story.