Deutsch NY Commitments

WE’RE TAKING ACTION BECAUSE

BLACK LIVES MATTER
This data is unacceptable. But since actions speak louder than words, Deutsch New York is committing time, effort, and money to change our company, our culture, and our community. We are confident that the actions below will impact this data – not overnight, but as quickly as possible.

CHANGE THE COMPANY.
There is nothing equitable about our diversity numbers (see charts below). To increase BIPOC representation, we are implementing our own Rooney Rule. We’ve thrown out the old hiring process and are creating a new, equitable system to guarantee systematic change.

CHANGE THE CULTURE.
We need to learn what we don’t know for racism to end. We are putting financial resources toward extensive training, workshops, Open Conversations, reinforcing DE+I activities, and more in an effort to educate ourselves to improve.

CHANGE THE COMMUNITY.
To help Black students break into advertising, we’ve created the Deutsch Diversity Fund: a scholarship to help fund a Black student’s education, provide paid summer internships, and year-round mentoring. We’ve made Juneteenth and Election Day paid holidays. That’s a given. And using our relevant skills, we’ll work to supercharge Election Day activities; because if you can’t get out to vote, don’t know who to vote for, or even how to register, you can’t change the system.

We’ll be revising and expanding our efforts as we move forward. This is not about speed, but about having a strategically sound action plan, executing that plan with intention, and holding our leadership team accountable at all times.

It’s up to all of us to keep fighting the fight. As part of our actionable strategy, we’ve publicly committed to In For 13 to raise the percentage of Black bodies in leadership positions to 13% by 2023 and we’re observing Juneteenth. We’ll report back here with our progress twice a year.

Deutsch NY Representation

We are following the EEOC Federal reporting guidelines for both diversity and gender data. The EEOC limits gender to male and female which doesn't reflect our belief that gender is non-binary. Deutsch NY data is from June 2020.
Race
Senior
Management
Mid Level
Management
Professionals
Total
Asian
US
nyc
10.1%
0%
15.2%
10.4%
18.0%
13.4%
10.8%
Black or African American
US
nyc
2.4%
7.7%
4.8%
3.9%
6.7%
11.3%
9.8%
Hispanic or Latino
US
nyc
3.6%
0%
5.4%
5.2%
6.3%
12.4%
8.8%
Two or more races/ native hawaiian or other pacific islander/ american indian
US
nyc
1.4%
0%
2.0%
1.3%
2.7%
5.1%
3.6%
White
US
nyc
82.5%
92.3%
72.5%
79.2%
66.4%
57.7%
67%
Gender
Senior
Management
Mid Level
Management
Professionals
Total
Female
46.2%
55.8%
56.1%
55.7%
Male
53.8%
44.1%
43.8%
44.3%