Director, Connections Strategy (KDP)
Have a vision for how Brands show up and make an impact today, tomorrow, and for years to come. This position is needed in Los Angeles to work on a hybrid schedule.
This job is perfect if:
- You have at least 6 years of hands-on experience working on full-funnel campaigns
- You have an in-depth understanding of the media landscape and how to strategically use each placement in a unique way
- You have experience working with media teams on comms frameworks & turning tactical media plans into tactical creative briefs
- You enjoy being the “campaign architect,” helping to solve all the pieces needed to bring a campaign to life across all touchpoints
- You have knowledge of the social space and nuances to the different placements (e.g., you know what a TikTok Top Feed vs. TikTok TopView vs. TikTok organic video is, and when to use each)
- You understand creative concepting in context of the media placement (where it will live, how it will be consumed, best practices, etc)
- You enjoy serving as the connection point between media, creative, and technology
- You get as excited about a new use of a media placement as a big creative idea
- You have experience managing and mentoring junior strategists across multiple brands/accounts
- You want to become a partner to our clients and form relationships to help understand their perspective and thoughts
- Bonus if you have past experience in the CPG or beverage industry
The responsibilities of a Connections Strategy Director on Keurig Dr Pepper portfolio
Go-to-market connections plan and 360 campaign planning
- Oversee all connections and comms integration efforts with client teams and media partners
- Support creative teams with insights, best practices, and innovative new thinking for 360 touch points.
- Take ownership of tactical briefs and campaign extensions to guide creative teams on developing concepts that are bespoke to the placement and context
- Create a holistic view of messaging to identify when, where, and how to authentically connect with consumers across paid, owned, and earned placements.
- Create creative, tactical, and “mini” briefs for specific campaigns and content objectives.
- Infuse cultural and audience insights into content strategies as well as partnerships, collaborations, and influencer/celebrity opportunities.
- Maintain continual knowledge of media capabilities, targeting, and creative format needs (digital, social, search, etc).
- Support ongoing reporting and apply learnings to future campaigns in social, digital, partnerships, and more.
Lead holistic social media strategy and executions
- Develop a holistic social strategy that gives social a clear role across paid, owned, earned
- Identify opportunistic moments to make a splash in social
- Oversee day-to-day social media management, including both planned & reactive content
- Collaborate with the IAT on influencer campaigns and opportunities
Thought Leadership:
- Keeping up with media landscape and trends – and share out with larger internal team to keep everyone up to speed
- Identify new placements and collaborate with media agency on new opportunities
- Provide a 360 perspective that goes beyond just media, and understand how earned and owned (e.g. social, website) all work together
- Be the client’s day-to-day connections partner
- Be the “full-funnel” expert for all internal projects
Salary for this position depends on experience and will range from 165-175K. Includes full benefits package and relocation support, if needed.