busch • integrated campaign

We made opening a can of beer
Memorable

BUSCHHHHHH

Beer advertising has become overly stylized, and fraught with clichés. To stay true to the Busch brand, we went back to its roots—good, old-fashioned beer ads that make you laugh and move beer off shelves.

So we brought back one of the most beloved parts of the old Busch ads—the BUSCHHHHH can crack. To kick-start our effort, we launched during the Super Bowl in a way that’s true to Busch. While everyone else was fixated on over-the-top stunts surrounding their spots, Busch kept it simple. Our spot was accompanied by the Busch Guy interacting one-on-one with our Busch fans—oh, and now BUSCHHHHH beer is moving off the shelves.

It's a simple,

elegant gag. The

spokesman doesn't

oversell it. Pretty

much perfect.

- Thrillist.com

It's a simple, elegant gag. The

spokesman doesn't oversell it.

Pretty much perfect.

- Thrillist.com

SOCIAL MEDIA
LIT UP & BUSCH
FANNED THE FLAME

SOCIAL MEDIA
LIT UP & BUSCH
FANNED THE
FLAME

BUSCHHHHH
BEYOND THE
SUPER BOWL

BUSCHHHHH
BEYOND THE
SUPER BOWL

TAKING BUSCH
TO NEW
PLATFORMS

TAKING BUSCH
TO NEW
PLATFORMS

BUSCH
.COM

BUSCH
.COM

Results

  • 12X

    Jump in site traffic
    year-over-year
  • 150%

    Outperformed Anheuser-Busch
    benchmark for 1:1
    consumer interactions.
  • #1

    Fastest growing value beer
    franchise post Super Bowl
    (past 8 weeks ending 3/5/17)

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