Beer advertising has become overly stylized, and fraught with clichés. To stay true to the Busch brand, we went back to its roots—good, old-fashioned beer ads that make you laugh and move beer off shelves.
We relaunched the BUSCHHHHH campaign with a Super Bowl ad based around the iconic BUSCHHHHH can crack. Then we continued to roll out new spots over year 1 and year 2 starring the Busch Guy, the can crack, and a bunch of hilarious characters.
It's a simple,
elegant gag. The
oversell it. Pretty
It's a simple, elegant gag. The
spokesman doesn't oversell it.
Pretty much perfect.
12XJump in site trafficyear-over-year
2%Growth indeclining category
77MMViews/Impressionson GIF channelwithout paid media