busch • integrated campaign

We made opening a can of beer
Memorable

BUSCHHHHHH

Beer advertising has become overly stylized, and fraught with clichés. To stay true to the Busch brand, we went back to its roots—good, old-fashioned beer ads that make you laugh and move beer off shelves.

We relaunched the BUSCHHHHH campaign with a Super Bowl ad based around the iconic BUSCHHHHH can crack. Then we continued to roll out new spots over year 1 and year 2 starring the Busch Guy, the can crack, and a bunch of hilarious characters.

It's a simple,

elegant gag. The

spokesman doesn't

oversell it. Pretty

much perfect.

- Thrillist.com

It's a simple, elegant gag. The

spokesman doesn't oversell it.

Pretty much perfect.

- Thrillist.com

THE
SUPER BOWL
AND BEYOND

THE
SUPER BOWL
AND BEYOND

TAKING BUSCH
TO NEW
PLATFORMS

TAKING BUSCH
TO NEW
PLATFORMS

BUSCH
.COM

Busch.com
Busch.com

BUSCH
.COM

Results

  • 12X

    Jump in site traffic
    year-over-year
  • 2%

    Growth in
    declining category
  • 77MM

    Views/Impressions
    on GIF channel
    without paid media

people goes here

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