Volkswagen • Content

We Brought AI To
Car Advertising

The next
generation of
personalized ads

The next
generation of
personalized
ads

Golf R is the baddest Volkswagen on the market, but today, our passion for performance cars has been replaced by an infatuation with tech, gadgets, and the dull adult demands of the everyday. To launch the all-new Golf R, we needed to rekindle people’s love of driving by tapping into what we all loved about it as kids. We all grew up racing. Hot Wheels on table tops. We grew up invigorated by the thrill of going fast. Our mission was to remind people that everyday driving could be fun again.

It's a Fun, Unique

Idea That Puts a Tech

Twist On the Typical

Racetrack-bound

Car Ad.

- Jeff Beer, FastCoCreate

It's a Fun, Unique Idea That Puts

a Tech Twist On the Typical

Racetrack-bound Car Ad.

- Jeff Beer, FastCoCreate

Results

  • 28MM

    The number of PR impressions
  • Unleash Your Rrrr received
    a Silver ANDY award.
  • 100+

    The number of countries that
    traffic to the site.

Next Project

Next Project