Golf R is the baddest Volkswagen on the market, but today, our passion for performance cars has been replaced by an infatuation with tech, gadgets, and the dull adult demands of the everyday. To launch the all-new Golf R, we needed to rekindle people’s love of driving by tapping into what we all loved about it as kids. We all grew up racing. Hot Wheels on table tops. We grew up invigorated by the thrill of going fast. Our mission was to remind people that everyday driving could be fun again.
It's a Fun, Unique
Idea That Puts a Tech
Twist On the Typical
It's a Fun, Unique Idea That Puts
a Tech Twist On the Typical
Racetrack-bound Car Ad.
28MMThe number of PR impressions
Unleash Your Rrrr receiveda Silver ANDY award.
100+The number of countries thattraffic to the site.