krylon • Integrated Campaign

We turned a yard sale into a
Pinterest Innovation

krylon doesn't
just protect,
it restores.

krylon
doesn't just
protect,
it restores.

While Krylon may be known for its wide range of colors and protective ability against the elements, we found from our fans that Krylon’s most important attribute is its ability to bring antiques back to life.

And what’s a better place to show Krylon’s restorative potential than a yard sale?

Krylon is Bringing

the World’s Largest

Yard Sale to

Pinterest?

- Jeff Beer, FastCoCreate

Krylon is Bringing the World’s

Largest Yard Sale to Pinterest?

- Jeff Beer, FastCoCreate

one man's
trash is
another
man's
treasure

one man's trash
is another man's
treasure

Gadson, AL
Paulding, OH

Spraying
Life Into
The World’s
Longest
Yard Sale

Spraying Life Into
The World’s Longest
Yard Sale

Turning
Pins Into
Profit

Turning Pins
Into Profit

Spray It
Forward

Spray It
Forward

Yard Sale Hijack

for Krylon.

- Erik Oster, Adweek

Yard Sale Hijack for Krylon.

- Erik Oster, Adweek

Results

  • $2.7m

    The amount of
    earned media during the
    first two weeks of the project.
  • This Krylon campaign won
    18 awards including a
    Cannes Titanium Lion.
  • 400%

    The increase in traffic
    to Krylon’s Pinterest page.

Next Project

Next Project