nicebot • deutsch good

We built an
Anti-bullying machine

Cyberbullying
Has run rampant

Cyberbullying
Has run
rampant

Something hurtful is posted online every minute and Champions Against Bullying wanted to do something about it. So we created The NiceBot, a Twitter bot that delivers kindness to randomly selected users every 30 seconds. It’s the only automation exemption Twitter has ever allowed.

We also sent 3D-printed physical NiceBots to influencers to spread the positivity even further. Eventually, The NiceBot will reach our goal of spreading kindness to every single person on Twitter, all 320 million of them. But until then, it’s making the Internet a less hateful place, one Tweet at a time.

Meet the Bot

Tweeting Nice

Things to Twitter

Users at Random in

a Bid to Combat

Online Bullying

- Mark Molloy, The Telegraph

Meet the Bot Tweeting Nice Things

to Twitter Users at Random in a Bid

to Combat Online Bullying

- Mark Molloy, The Telegraph

Results

  • 14M+

    The number of people
    we've organically reached
    with kindness.
  • 590K+

    The user engagements
    and mentions.
  • 99%

    The positive response rate
    to The NiceBot in the
    cynical cyberspace.

Next Project

Next Project