eminem • integrated campaign

we launched eminem’s album
with fake pharma ads

we launched eminem’s album
with fake
pharma ads

ask your doctor
about revival.

Actually, don’t. Because Revival isn’t a drug… it’s an Eminem album. And, in subversive Eminem style, we launched it using the least hip-hop form of marketing there is: pharmaceutical advertising.

When you run a pharmaceutical spot, you’re supposed to have people hiking in an idyllic field. You’re also supposed to have an actual drug you’re selling. We didn’t have that second thing, but we managed to get our fake ad on air anyway.

Eminem may

have announced

his new album with

an ad for a fake

prescription drug.

- Business Insider

Eminem may have announced

his new album with an elaborate

ad for a fake prescription drug.

- Business Insider

straight outta
pharma’s playbook.

straight outta
pharma’s playbook.

webmc

webmc

Eminem might

have just given

us the best album

rollout of 2017.

- Mashable

Eminem might have just given us

the best album rollout of 2017.

- Mashable

Results

  • 416M

    The number of media
    impressions from
    the launch.
  • Bronze Cannes Lion

    Revival campaign won a
    Bronze Cannes Lion.
  • #1

    On Billboard's
    Artist 100 Chart

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