ask your doctor
Actually, don’t. Because Revival isn’t a drug… it’s an Eminem album. And, in subversive Eminem style, we launched it using the least hip-hop form of marketing there is: pharmaceutical advertising.
When you run a pharmaceutical spot, you’re supposed to have people hiking in an idyllic field. You’re also supposed to have an actual drug you’re selling. We didn’t have that second thing, but we managed to get our fake ad on air anyway.