sprint • content

We hijacked the world's
only wireless icon

It was the switch
heard 'round
the world

It was
the switch
heard'round
the world

What do you do when you’ve got a network that’s performing within 1% reliability of all the other expensive big guys, but no one will listen? You show America that even the guy who made a name for himself back in the day by walking around for

Verizon has switched to Sprint. Paul Marcarelli’s just a normal dude who has to pay his own cell bill now. And he’s not going to let a 1% difference in network reliability cost him twice as much. The result? Verizon - and America - heard that.

Verizon guy leaving

for Sprint > LeBron

leaving for Miami

- Josh Groban

Verizon guy leaving for Sprint >

LeBron leaving for Miami

- Josh Groban

Results

  • 27%

    The gain in Sprint's stock
    due to the campaign
  • 11M+

    The number of views on
    YoutTube with 5M+ views in
    the 24hrs of launch
  • 300M

    The amount of social media
    impressions for the campaign

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