taco bell • e-commerce website

we gave the web something to
taco bout

Nobody goes
to fast food
websites

And why would they? To view a menu they’ve already memorized? When craving hits, seeing is not enough. You want to order the food too. That’s why we built Ta.co, Taco Bell’s new eCommerce site. It lets fans order anything they can dream up – at home, or on their phone, making fast food, even faster.

Taco Bell's New

URL is Absolutely

Perfect

- Michael Addady, TIME

Taco Bell's New URL

is Absolutely Perfect

- Michael Addady, TIME

A URL as
original as
the brand

A URL as
original as
the brand

Write like
mcsweeny’s
not like
McDonalds

Write like
mcsweeny’s
not like
McDonalds

UX as tasty
as a Taco

UX as tasty
as a Taco

online spending:

2.5x more
than in restaurant

(Within first 6 months)

Ta.co is Our

Latest Promise to

Make the Brand

Accessible Whenever

Consumers Want it.

- Brian Niccol, CEO

Ta.co is Our Latest Promise to

Make the Brand Accessible

Whenever Consumers Want it.

- Brian Niccol, CEO

Results

  • 3.8M

    The number of visitors
    to the site in the
    first 4 weeks
  • Ta.co received a
    Silver ANDY award.
  • 68%

    The amount of transactions
    on ta.co that have
    a customization

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