Taco Bell • Test Kitchen

We made a fast food joint
Reservations Only

The Hardest
Reservation
In America

We turned Taco Bell into one of the most exclusive restaurants in America by giving people access to their experimental test kitchen and offering reservations through OpenTable.

Oh my god, you

can book a

reservation at the

Taco Bell

Test Kitchen!

- Yahoo! News

Oh my god, you can book

a reservation at the

Taco Bell Test Kitchen!

- Yahoo! News

Wait.
Reservations for
Fast Food?

Powered by OpenTable

Wait.
Reservations for
Fast Food?

Powered by OpenTable

Reservations
Sold Out in
Just 34 Seconds

Reservations
Sold Out in
Just 34 Seconds

A magical

mystery land for

food lovers.

- Mashable

A magical mystery land

for food lovers.

- Mashable

VIP Access
Next Level
Innovation

VIP Access
Next Level
Innovation

This is big.

- Food & Wine

This is big.

- Food & Wine

Results

  • 325+MM

    The total number of
    earned media impressions
  • 1One Show

    Test Kitchen won a Bronze
    One Show Pencil, Webby
    Award, Ex Award, and
    shortlisted at Cannes
  • $0.00

    We spent zero dollars in
    paid media

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