Taco Bell • Conversational Commerce

We Made A Bot
To Order Your Food

It starts with
tacos then
the world

It starts
with tacos
then the
world

No matter how slammed, stressed, or on a roll you might be, no one should work hungry. So for the last few months we’ve been making ordering food from Taco Bell as easy as sending a text message.

Just open the messaging platform, Slack, and start chatting with our Tacobot. Ask it anything but don’t forget to order your food!

Taco Bell built a

bot that will

order Crunchwrap

Supremes for

you?

- Nick Statt, The Verge

Taco Bell built a bot that will

order Crunchwrap

Supremes for you?

- Nick Statt, The Verge

Watch TacoBot
at work

Watch TacoBot
at work

Artificial
intelligence,
no lab coat
required

Artificial
intelligence,
no lab coat required

@tacobot's new

burrito ordering

bot is your new

soulmate.

- techradar

@tacobot's new burrito ordering

bot is your new soulmate.

- techradar

Results

  • 1B

    The total number of
    earned media impressions
  • Taco Bot won a Bronze lion
    and 2 One Show Pencils
  • 430+

    The number of combined
    digital placements and
    broadcast segments

Next Project

Next Project