waterislife • deutsch good

We hacked an app
for Good

How to hack
an app with $10

How to
Hack an app
with $10

We found a way to get millennials to donate to WATERisLIFE by hacking Venmo, the most popular social payment app among the millennial target. Venmo doesn't allow advertising on its platform,

but it does allow 2,000 count character descriptions for each payment. We exploited this by turning one-cent payments into 1,000 hyper-targeted ads for clean water, which ended up dominating their newsfeed.

Targeted advertising

of this kind

usually costs

a hell of a lot

more than

1 cent per hit

- TechCrunch

Targeted advertising of this kind

usually costs a hell of a lot

more than 1 cent per hit

- TechCrunch

Results

  • $1.78M

    Earned Media from $10
  • Silver and Bronze Cannes Lion
  • 1,000

    Ads Served

Next Project

Next Project