Volkswagen • Enterprise Website

We built a
dating site for cars

most car sites
are glorified
brochures.

most car
sites are
glorified
brochures.

The first thing you see on a typical homepage is a new model that probably isn’t even on the market yet. Then, the custom configurator will let you build the exact car you want, but not tell you whether or not the dealer has the car in stock. It’s like the whole process was designed to be a bait and switch.

Well, we think baiting and switching is bad for business. And that if you’re going to let someone fall in love with the car, they should be able to buy it too.

The New

VW.com Takes a

Page from Online

Dating to Help You

Find a Car.

- Jeff Beer, FastCoCreate

The New VW.com Takes a Page

from Online Dating

to Help You Find a Car.

- Jeff Beer, FastCoCreate

Find Your
Match

Find Your
Match

Finding the right car feels like finding the right partner. So we drew inspiration from dating apps and built a tool that lets shoppers specify what they want, then see exactly where that car can be found.

Using 10 million renders, shoppers also get a true sense of their car before they visit the dealer. Just like online dating, but without the catfishing…

Designed To
Be Radically
Simple

Designed to be
Radically Simple

Find A Car
On The Go

Find A Car
On The Go

All made at
Deutsch

661

Photoshop Files

391

Wireframes

343k

Lines of Code

All Made At
Deutsch

VW.com Connects

People with Cars

that Actually Exist.

- Vinay Shahani, VP Global Marketing

VW.com Connects People

with Cars that Actually Exist.

- Vinay Shahani, VP Global Marketing

Results

  • 114%

    The increase in

    Click-to-Call dealer actions

    on mobile
  • VW.com received 10+

    Design and UX awards.

  • 745%

    The increase in

    access to New Car Inventory

    on mobile

Next Project

Next Project